Yoshiro Kimbara, then Executive Vice President in
charge of R&D (now Advisor at Aisan Industry Co.,
Ltd.), concurred with Toyoda's view. Consequently in
September 1993, Kimbara founded G21, a project
committee to research cars for the 21st century. "G" was for
"globe," but many employees thought it stood for Kimbara's
"kin" (which means "gold" in Japanese), since Kimbara was
known for his eccentric personality.
Kimbara advocated a small-size car with a large cabin as
the most important prerequisite for the 21st century car.
Fuel-efficiency would be necessary since traffic congestion
would become an inevitable chronic urban condition and
fossil fuels would begin to deplete. The first and immediate
prerequisite was "a small-size car."